Week #7 A Night at the Spectrum

     Here is a picture of a great overall environment that attracts shoppers from multiple directions.  This movie theater uses design patterns, multiple colors schemes, and various construction textures to bring in customers. This building is centered around restaurants, shopping stores, and a lounge area to attract a high volume of patrons. The colorful uses of purple, gold, and blue adds a majestic quality to a common luxury. Every design has a border or outline that makes its pattern pop-out to the crowd. Overall, the use of bright lights with color makes this area of the Spectrum stand-out above the rest.



     This is a picture of the restaurant Johnny Rockets. Unfortunately, I think the lighting fails to create a fun, friendly eating experience.  The lighting sources are limited to certain areas of the ceiling, creating a shadow effect. Sometimes darker lighting is used in restaurants to establish a romantic atmosphere, but this is not the case for the popular hamburger joint. A lot of the material inside is industrial metal, which reflects the lighting in a stark/harsh way. In comparison to some of the more trendy restaurants in the area that offers a "lounge experience," Johnny Rockets doesn't not attract large groups or friends to hanging out at night because of the positioning and color of the lighting.



     This is a picture of my favorite store Barnes & Nobles. Most of the "no color" lighting is cased by different pieces of glass/plastic which distributes the lighting in different ways. Every time I walk into this bookstore, there are no shadowy areas in the store. Sometimes shadows evokes a feeling of "do not enter" which would affect sales for the bookstore. Being well lit, the store is able to position advertising and products effectively and efficiently.